Brilliant dating headlines
Even if the rest of the copy is amazing and would convince 3 out of 10 people to buy, if the headline puts them to sleep, only a fraction of the customers who would have bought something will read your copy and make a purchase.The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.
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If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing.
Open rates were nearly identical and the e-mail creative was exactly the same for both versions, but click-throughs went up by 46% in the second.
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